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Winning Elements of Small Business Website Homepages

small business internet marketingThe homepage of your small business website is the landing page – where potential customers/clients land and decide whether they want to purchase or not. And you want everyone to decide to purchase, right?

When a small business has a website designed, they typically forget a few crucial, crucial elements. These neglected elements can lead to a serious lack of conversions and sales, but the good news is… these elements can easily be added and changed.

In this week’s Genesis Google Hangout, Casey, Milan and Trent discuss the winning elements of small business homepages, how to add and adjust those elements and how to think of user experience on your website.

This video literally has some of the best, most powerful information we’ve ever shared. Dive on in: WATCH THE HANGOUT HERE

Key Takeaways:

  • Make your contact info visible and bold on your homepage, and especially above-the-fold. Don’t make people go searching for your phone number because they won’t.
  • Add a clear call-to-action (CTA) to direct people to call you, email you, download something or engage in another way. Many small business websites don’t tell a visitor what to do next.
  • Stock photos are the devil. They immediately communicate laziness because you haven’t taken the time to upload photos of your products or services in action.
  • Don’t burry your most important info on a page because people will leave fast. If your page is dedicated to services, provide detailed info about your services there, don’t intro with info about your business history.
  • Most small, local businesses receive more mobile website traffic than desktop. Again, you must be mobile responsive with your contact info highlighted high on your homepage.
  • Simplify, simplify, simplify. Don’t put content on your homepage for the heck of it. Make it count. Make sure it has a purpose.

Remember, we conduct Google Hangouts every Monday at 3pm CT. You can watch the next one live by emailing us for a link to it: info@genesisnetdevelopment.com


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