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Small Business Marketing Ideas: Finding & Answering Questions for Online Traction

small business marketing ideasIn our last post, I told the story of how we helped one small business land a top, nationally ranked blog post, which has fueled 4,000 views to their site (just from the post) and calls from coast-to-coast.

How did we do this? 

We did it by: finding and answering questions. 

Today, my small business marketing idea is about finding and answering those questions for your business. We’ll use a blog as our way to answer questions, but remember you can use all sorts of mediums to answer questions. Let’s jump in:

(Oh… and why should you care: answering questions effectively online leads to greater website hits, more views, more customers and more money for your business)

Finding Questions:

Finding the questions your customers have really isn’t too hard. Here’s how you can start finding them:

>Take notes: when customers contact you, take note of their questions. Are they about price? Benefits? Features? Contracts? Warranties?

>Use FAQfox: faqfox.com – this is a neat tool that scrapes any site(s) you want and finds topics regarding any keyword or key phrase you select. Here’s an example of what I entered:

keywords: small business, online marketing

sites: reddit.com, topix.com, answers.yahoo.com, quora.com

small business marketing

Then scroll down the massive list of topics and links, and start digging for good questions and topics to pursue. Keep a tally of the questions/topics you find that are worth pursuing.

>Specific Google Search: after you’ve collected a few questions/topics from the other two tactics, go to Google and type in forum + “your question” or forum + “your topic”

small business marketing

For example, something I’m trying to target and address more is “small business marketing ideas.” So, I went to Google and searched forum + “small business marketing ideas” and it provided me with a bunch of sites to check for more questions.

 

Answering Questions:

Okay, now you have a list of questions and topics. I’d keep 3-5 questions/topics nearby that you can work on  and prepare as needed.

Here are my steps to answering questions with a blog post: 

  1. Compile as much information as you can to answer the question 
  2. Aim for at least 1,000 words of content 
  3. Answer the question at top, dig in at the bottom 
  4. Publish and promote 

 

Now, in a bit more detail –

1. Compile as much information as you can to answer the question:

Brainstorm. Scribble notes down. Research. Compile all of the information you have to answer the question as best you can. You’re aiming to answer the question in great detail, so don’t leave it to a few sentences.

I’d recommend asking your team for additional notes and ideas. Have them compile information for you and pick their brains as well. Get as many brains involved as you can because you’ll miss things if you try to do it alone.

Dump all of the information in a Word doc or in a notes application. Don’t worry so much about cleaning things up at this point.

2. Aim for at least 1,000 words of content

You need at least 1,000 words of content because this means you spent time developing the content, you didn’t leave details out and you’re giving people more than they need (you’re being helpful!). Also, the more words you have, the more things Google can identify in your article and index on its search engine (higher exposure!).

Organize your copy so you have 1,000 words of meaty content.

3. Answer the question at top, dig in at bottom

What is the quick answer to the question you’re addressing?

Here’s the deal—some people are going to find your post and only want the quick answer. You don’t want to lose them because you placed the quick answer at the very bottom. So, go ahead and provide the quick answer at the top and leave the rest to dig into the details.

For example, if someone is asking about the price of home insulation, don’t wait till the bottom of the post to provide dollar figures. Go ahead and provide dollar figures within the first or second paragraph.

Give people what they need at the top, but provide more context and info in the middle and end for people who want to dig in further.

4. Publish and promote

Don’t just compile and write great content that answers people’s questions—actually publish it!!

Add the question in the title of your post so people see it directly. This will help spark interest and also assist in optimizing your post for search engines.

Promote your post across any additional channels you have—Facebook, Twitter, LinkedIn, Google+, email. You can also return to those question and topic threads you found with FAQfox and provide your awesome content there! (I’d recommend doing this).


 

Okay, a recap of today’s small business marketing idea and tactic:

  • Find the questions your customers are asking through three ways: taking notes of what they ask, scrape FAQfox and specific searches on Google.
  • Answer questions by doing the following: compile as much info to answer the question as you can, organize it into 1,000 words or more, provide a quick answer at the top, then promote and publish it like crazy.

If you want more small business marketing ideas, tactics or insights, we’re working on a training platform to deliver you the best knowledge we have. Stay tuned!

In the meantime, stay current with our blog and our social media channels. Also, feel free to call us for a FREE marketing assessment:

CALL: (405) 757-4436

EMAIL: info@genesisnetdevelopment.com

 

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