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Making the Most of Google Analytics for Small Business

small business online marketingIn this week’s Google Hangout session, some of our team discussed Google Analytics for small businesses. Sure, it sounds boring, but what if your analytics told you exactly what to do online so you could get more business? That sounds nice, right?

Well, in fact, analytics provides the data we need to make informed decisions about our websites and our overall online marketing strategies. So, if you don’t have a system for tracking data on your website, then now is the time. Please, make sure you have some sort of analytics on your website!

Hop in to our discussion and learn which points of data are great to focus on at first for small businesses – WATCH THE VIDEO RECAP

Key Takeaways:

  • Signing up and adding Google Analytics to your website is free
  • The data listed on your Analytics dashboard will provide a lot of great initial insight – sessions, bounce rate, time on page, pages viewed per session, session duration and more.
  • Bounce rate = the rate at which someone lands on your website and bounces right back without viewing any additional pages.
  • Time on page = the amount of time someone spends on your website (or a specific page) in total
  • Pages per session = the amount of webpages a visitor views per session on the website
  • Combine the three metrics above and you can begin to determine some key insights – if your bounce rate is high, pages per session and time on page are low, then you can conclude people aren’t finding what they want and they’re leaving (you need better content).
  • Google Analytics provides crucial data about how people are interacting with a website and how we can tailor the experience so they spend more time on the website and then, spend more money on our products or services

 

Wondering how to install Google Analytics? We’ll help you. Call us at 888-863-6195

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