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Get Your Small Business on Google Listings, Real Fast

 

small business internet marketing

You know most people are searching online for products and services. You know the majority of people use Google. And you know your small business needs to be listed toward the top to grab most of the searchers.

But how? Google seems so complicated.

People throw around this term—SEO—like you know what it means, but you don’t quite have a clue.

First, it stands for “Search Engine Optimization.” But that’s too technical of a term. What it really describes is adjusting your website so you show up higher on Google, which is what every business owner wants.

Today, we’re not going to talk of the technicalities of adjusting things on your website. Instead, we’re going to show you how SIMPLE it is to show up for local business listings on Google. Seriously, this will take you 10 minutes (no joke).

The Local Pack of Listings on Google:

For starters, have you ever searched on Google and seen these local business results first?

google local listings

 

We call these the “local pack.” A pack of local listings for businesses relevant to what was searched.

You’ve probably wondered – how do I get my business listed there? Do I have to pay? Does Google have to really like me?

You don’t have to pay or anything. It’s as easy as submitting your business information to Google, confirming that you’re the owner and voila, you have a listing! This is one of the easiest things you can do for your small business internet marketing.

So, where do you go to grab your listing?

How To Get Your Google Business Listing:

Go to Google.com/business and sign in with your Google account (Gmail, YouTube, etc.).

Search for your business here by entering your business phone number:

Screenshot 2015-04-02 16.53.17

If your business shows up, then you already have a listing. Didn’t know you signed up? Maybe you signed up a long time ago or you had one of your employees (or previous marketing agencies) claim the listing for you. If so, you need to figure out which Google account you used to claim that listing and gain access to it again.

 

Screenshot 2015-04-02 16.55.08

If your small business doesn’t show up, then click “Let me enter the full business details.” Fill out the details regarding your business (fill this out as thoroughly as possible because this info really helps searchers), then hit Continue and have Google send you a postcard with your confirmation.

Why does Google send a postcard via snail mail? This method is to confirm that you’re the actual owner of the business and not someone else trying to snag your listing.

Once you receive the PIN in the postcard, go back to your business listing account and enter the PIN to officially confirm and publish your listing.

And there you go, you’re on Google. Score!

Fill Out Your Small Business Listing to the Max:

While you’re waiting to receive your postcard, you can still build out your Google business listing. Take advantage of this time. As I mentioned above, add as much business information as you can. This is key to success with your small business internet marketing – seriously.

Should I include business hours? YES. It’s so incredibly helpful to search for a local business or restaurant and see when they open and close. That information could be the difference between someone showing up at your business or going elsewhere.

Should I include images? YES. When you click on a local listing on Google you’ll see a few photos of the business (if they have provided them). It’s always great to see a photo of the staff, some products, projects, services and more. If people can make a connection with your business right there, then you could seal the sale before they even arrive or call.

Should I get reviews? YES. How likely are you to choose the business with 20 reviews, all 5-stars? You’re going to choose them every time. Reviews trigger the trustworthiness and likability juices in our brain. It lays out your credibility without you even having to say anything.

Key Takeaways:

  • Your small business can be listed in local listings and organic listings, but you have to sign up for your Google listing
  • Having a Google listing provides even more exposure for your small business – a top priority for small business internet marketing
  • People can now review your business on Google – boosting your credibility
  • You can connect with customers/clients through images of your business
  • You can list all of your necessary business info in one place
  • Signing up for your listing is so incredibly simple

 

Not sure how to get customers/clients to review you on Google? No problem. Fill out the form below and print off these sheets we created and hand them to your customers. They walk them through the simple, simple process of leaving a review.

Review Us on Google

 

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