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Small Business Blogging – When You Don’t Have Ideas

One of the most popular questions I’m asked is “can you just write it for me?”

Well sure, I guess I could write it for you but it wouldn’t be you. It wouldn’t have your knowledge or expertise. It wouldn’t be as true to your industry or speak to your audience quite as well.

Sure, we can coach people to blog better, and we enjoy that. But there’s something about you blogging for your small business that changes everything. You have the valuable knowledge that people are looking for. Most of the time, you¬†just need a great blog idea to get you started.

So, where do you discover those ideas?

No, they’re not hanging on a tree in your backyard. I promise. I already checked (multiple times).

However, ideas are in front of you all the time. You just need to see them.

Below, you’ll find a simple Slideshare I created to help you discover great blogging ideas for your small business. When you’re struggling to even determine what needs to be written about, keep this Slideshare in your back pocket:

Guide To Blog Ideas When You’re Not a Blogger from Genesis Net Development


Here I’m going to provide tips for using each:

1. Buzzsumo.com

This is a great place to see what’s trending based on a topic. I like to scan through this list to find what others are writing about. Here are some tips:

  • Look for recurring patterns among the top posts. What’s working? What’s resonating with people? What’s most popular and relevant?
  • Ask yourself, “how can I make those posts even better?”
  • Look for any holes in a posts and then work to clear them up in yours
  • Look for any missing research and add it to yours
  • Check out the comments on those blogs and see what you can add to yours

2. Google Blog Search 

This is sort of like the last tactic, but you search for popular blogs in your industry or related to a particular topic. Here are some tips:

  • See what they’re writing about
  • Notice how they open each post
  • Notice their headlines
  • Notice the length of their posts
  • Again, look for any holes
  • Again, ask “how can I make these posts better?”

3. Share a Success Story

People want to know and share in your successes. Many small businesses fall flat because they don’t even mention their successes anywhere on their website. Where are the testimonials? Where are the success stories? This is your chance. Here are some tips:

  • Think about your most recent success and write about it
  • Consider even the smallest successes and write about them
  • Interview a client/customer about your success for them and share it
  • Provide a step-by-step guide to how you achieved some sort of success
  • Share data based on a success
  • How are you setting your business up for success?

4. Share a Failure Story

If you’re not failing, should you really be in business? Small businesses don’t get any bigger without failing once, or twice, or many times. People want to know how you’ve failed, how you learned from it, and how you’re moving forward. People crave authenticity. I promise. Here are some tips:

  • What’s your most recent failure? Write about it
  • Consider the failures that helped you turn business into a success
  • Be real with your audience about what you’ve failed at
  • Provide the gruesome details
  • Share some data to prove a failure
  • Provide a step-by-step guide of how you’re overcoming a failure

5. Simplify a Thought

We’re all experts in our fields and businesses. However, other people aren’t. When I say “SEO” most people look at me dumbfounded. What does that even mean? Take a thought or concept (regarding your industry) that’s difficult for people to understand and make it simple to grasp. Here are some tips:

  • What are your customers/clients typically confused about? Simplify it with a blog
  • Consider how you’d explain a concept to a 3rd grader, and do just that
  • Teach the concept or thought with a step-by-step process
  • Strip away the jargon and complicated talk
  • Provide only the nuts and bolts
  • Write in a logical manner

6. Simplify Research & Data

Nerds love research and data, and it shows. They can’t articulate it very well. This is your chance to interpret research and data for your audience, and help them simplify what it means. Here are some tips:

  • Find a current study regarding your industry and write about it in simple terms
  • Make sense of graphs and charts
  • Compare data and research and draw conclusions
  • Take a 10-page study and slim it down to highlight the main points in one page

7. The ‘ol How To

People enjoy learning something new. People especially enjoy learning something they can apply to their life right now, no matter what it is. So go ahead, tell them how to do something. Here are some tips:

  • Teach your audience a concept with a step-by-step process
  • Make an explanation video to teach a concept
  • Use photos to show how to do something
  • Think logical steps through a process

All right, now it’s your turn to go out and create some awesome blogs for the world. Ramp up your small business blog and provide people with the MOST valuable and insightful content on the web.

Comment below with your blogs. We want to know how you’ve applied these techniques!!



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