In Three Minutes – I’ll Teach You How to Audit Your Website for SEO (Part 1)
We know there’s a time and place for lengthier content, but with this series of posts our goal is to educate you and do it fast.
So let’s jump into this small business online marketing lesson:
First, pull up your website so you can take a look at everything.
Here’s what you need to evaluate:
- Do a speed test on your website – copy and paste your website URL here and check the speed: http://tools.pingdom.com/fpt/
If it loads in more than 5 seconds, then you need to speed it—get better hosting (typical problem) and reduce file sizes (photos, stylesheets, etc.)
- Use an SEO browser to check your website homepage (and other pages). Enter your website here: http://www.browseo.net/
- SEO browsers strip away the design and show you the text on your website
- Make sure you have enough descriptive text on the homepage
- Descriptive text = specific to your products, services and where you’re located/where you service
- Don’t hide text within graphics because search engines can’t read that text
- If you don’t have enough text, update your webpages now!!
- Do your webpages have enough text?
Just like above, if your webpages are too “thin” (don’t have much text) then users and search engines can’t really get an accurate feel for who you are and what you provide.
- Aim to provide at least 500 words per page
- Aim for at least 700 words per article/blog
- Provide plenty of details on all your services/products
- Is your business name, address phone on every page?
Your NAP (name, address, phone) info is crucial for search engines. It needs to be consistent across the web. To make sure it’s on each page, you can put it in the footer or header of your website, or in a sidebar.
- Get rid of duplicate content
Many people slap their website together without thinking too much about the copy. However, you can’t have a bunch of duplicate content on your website, at least not much. Duplicate content confuses search engines.
So if some pages use the same content with a little variation like the location or product name, then you need to update that content.
All content needs to be original – so check right now and update it if you have any.
Okay, that’s plenty to get you started. If you fix those issues, your website is on its way to performing at a much higher level when it comes to online marketing.
If your website is already stellar on all of those fronts, then stick around for Part 2!