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Google Local Pack Changes: Impact on Small Businesses

Google’s most recent changes to the local pack of listings shakes up the way local businesses are exposed. Prior to this recent change, 7 local businesses were listed for local search queries. Now, there are only 3 listings. This changes search engine marketing for small businesses dramatically.

We gathered a few members of our marketing team to sit down and discuss the recent changes, how it impacts small businesses and what you can do to not fall behind.

Here’s our discussion:

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