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Get Your Small Business Listed Online & Boost Marketing Exposure [Video]

Every week, our marketing team sits down to discuss online marketing for small businesses—strategies, trends, tips, tricks and tactics we’ve used and know work.

In this particular episode, we discussed what “citations” and “listings” are and how crucial they are for small businesses and their online marketing presence. Listings are crucial SEO fundamental building blocks for all businesses online, especially small businesses.

Here’s what you can take away from our Hangout:

Your Takeaways:

First, you need to get your business listed on as many of the following websites as you can (try to list on all):

1. Google
2. Bing
3. Yahoo!
4. Yelp
5. Merchant Circle
6. LinkedIn
7. YellowPages.com
9. Whitepages
10. Supermedia
11. Yellowbook
12. CitySearch
13. Mapquest
14. Biznik
15. Local.com
16. Foursquare
17. ThinkLocal
18. CitySlick
19. USYellowPages
20. SuperPages
21. Outside.in
22. Dex
23. BizJournals.com
24. TeleAtlas
25. JustClickLocal
26. Discover our Town
27. Metrobot
28. EZ Local
29. twibs
30. LocalEze
31. Kudzu
32. CityVoter
33. Manta
34. Zipweb
35. MatchPoint
36. UsCity.net
37. Local Site Submit
38. InfoUSA
39. Axciom
40. Infignos

(list from HubSpot)

Try to knock out 10 of those a day and you’ll be done in four days and your online marketing will get a nice boost, we promise.

online marketing small businessSecond, if you’re already listed on some of those sites, do a search for your business – such as “Genesis Net Development” and see where you’re currently listed. If you notice you have some inconsistent listings, then you need to clean them up.

Cleaning up your listings can be tough, especially if you don’t remember creating those listings and don’t remember your login. And a lot of those listing websites make it excruciatingly hard to reclaim your account. So if you need to do some clean up, we recommend heading over to Moz.com – get the $84/year subscription for Local and then edit your listing data right there.

Why is Moz a good choice?

  • It allows you to adjust the main listings from one place
  • It’s one of the cheaper options for managing listings from one place
  • Moz adds you to major listing directories, like Localeze, Acxiom and Factual, which most of these listing sites pull from.

Those are your two main takeaways. Get listed right now and clean up any of your small business listings that aren’t correct. Trust us, your marketing presence will give you a high five for this!

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